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eBook details

• Title: New Trends and Orientations in Indian Consumer Behaviour
• Author : Annals of DAAAM & Proceedings
• Release Date : January 01, 2008
• Genre: Engineering,Books,Professional & Technical,
• Pages : * pages
• Size : 65 KB

Description

1. INTRODUCTION Consumer behaviour will change world over and more so in developing countries like India where social behaviour and literacy levels too are changing. As people migrate from the villages to the cities in search of employment, so will their buying patterns albeit slowly. The main objective of the paper is to provide a real image of the Indian world, and is the beginning of a larger research on the Asian consumer behaviour. The interest on this part of the world's consumers is given by the specific cultures and habits. For those companies who want to be successful in this part of the world consumer behaviour must be of major concern. The interest on this topic is also given by the lack of data in the international literature. The huge Indian market is a target for a lot of companies. In order to be successful on this market one should understand the Indian people's social life, personal tastes and preferences, way of life, how they identify an effective product and what makes them get attracted towards a product.

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